Sarpsborg 08 Name New Audience and Media Officer
Sarpsborg 08 have hired Jesper Malthus-Andersen as their new audience and media officer. He brings experience in photo, video and digital content. The appointment comes as the club heads into the final stretch of the Eliteserien season, with the stadium and its supporters at the centre of the plans.
A new role behind the lens
Sarpsborg 08 announced on Friday, October 9, that Jesper Malthus-Andersen has been appointed the club's new audience and media officer. The club described the move as strengthening the team off the pitch.
Malthus-Andersen arrives with broad experience in photography, video and digital content production. The club also says he has a big heart for Sarpsborg 08. That matters in a job built around telling the story of a club and the people who follow it.
What it could mean on matchdays
The announcement does not list his duties in detail, so it would be wrong to guess at specific projects. The job title itself points to two areas: the audience and the media. At a club whose home ground sits close to the town centre, the two meet on matchdays.
Sarpsborg Stadion is in the Enenda district, roughly 700 metres from Sarpsborg torg and the end of the pedestrian street. Supporters can walk from the shops and cafés to the stand in a few minutes. Good photography, video and online content can show that atmosphere to people who have never been through the gates.
The club has also tried to look after its supporters in other ways this autumn. Earlier this season, organisers set up a Kampkompis event for a home match. It was meant to give fans who have faced bullying a safe matchday experience. An audience-focused role fits that kind of work.
The stadium he will be working in
The stadium, built in 1930, has been modernised steadily since 2000. Its maximum capacity is now 8,022. Of that, 2,078 seats are on the main stand, where fans are under cover.
The club's record attendance is 8,022, set against Malmö in 2018. A full house is therefore still part of the club's history. The ground has hosted cup finals and international matches over the decades, which gives a photographer or filmmaker plenty of material.
The timing is useful. Sarpsborg 08 are ninth in the Eliteserien with 25 points from 21 games. That is level on points with tenth-placed KFUM Oslo. The table is tight through the middle, so every home night carries weight and every matchday will be watched closely.
The club has not said when Malthus-Andersen's work will first be visible to supporters. The new appointment is a sign that Sarpsborg 08 want the stadium experience, on and off the pitch, to reach more people during the final stretch of the season.
Sources: sarpsborg08.no, no.wikipedia.org, sarpsborg08news.info
